Is Heineken interactive ad as good as their beer?

Sponsored by Heineken

This is not your normal beer advert…actually, it’s not your normal advert period. Is the new Skyfall interactive advert as good as Heineken’s beer?

Vidéo virale par ebuzzing

Usually, I would steer clear of any interactive internet based application. I see kids and adults with their heads tilted downwards towards their iPhone, iPad etc., everywhere I go. It is the height of rudeness and usually a ‘total waste of time app’…but enough about my technology foibles.

So, I open the link, and…oh no…I’ve got to interact.

But wait a moment…there’s James Bond…and look…there’s a, quite stunningly beautiful girl…and she’s talking to me. OK, I’m interested…I’ll continue.

All of a sudden, I’m a special agent. That’s right, I’ve been given the go ahead to do a job for James Bond.

Well, I’ve never wanted to be anyone, but if I DID, it would be James Bond.

This mission didn’t self-destruct in 5 seconds…and I’m glad it didn’t…and I actually think it’s blooming marvelous this is interactive.

Wonderfully thought up and a great idea…not forgetting that Heineken does have a very unique taste of it’s own which sets it aside from other beers and lagers. Also, this James Bond movie is the best one I’ve seen in a long time. Craig Daniel does a fantastic job in Skyfall.

I like the fact this advert has James Bond in it, there’s a gorgeous girl and I like it that she was impressed with me. But I’m hugely disappointed that this lovely looking Bond girl is going back to James Bond…I was hoping to see her again.

Never mind…such is the life of a secret agent.

by Harry Harper

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Comments

One Response to “Is Heineken interactive ad as good as their beer?”
  1. Chris says:

    The Heineken interactive advert . What did I like, what did I find unattractive, who would benefit from this type of advert. Firstly the Heineken brand attached to the Bond film was tremendous. It gave the Heineken beer excitement and pace. Advert was well made with impact . Beautiful Bond girl with Heineken bottles and gadget suitcase great visuals. Interactive with viewer finding numbers punching in information, using interaction to gain interest of, and amuse the participants. A must Heineken advert for players and users of iphones, ipads and gadget geeks. Will appeal to computer and interface users, technophiles and social facebook and twitter fans. Unattraction of this ad is it would certainly appeal to younger interactive fans of games. Younger boys and girls would if they were able to, find this an exciting leisure activity Older men who traditionally love the taste of Heineken and have a history of beer drinking, will be befuddled by this advert. Who would benefit from this advert. Almost all of the new younger and future drinkers who up until now have not had the benefit of possibly the best beer in the world. Heineken the drink of the future..even James Bond would give up a Martini for a Heineken.

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