What does this chicken shop’s logo look like?

A fried chicken joint has left customers spitting feathers – because of its phallic-looking logo.

Dirty Bird

The Dirty Bird fast food van, insists the sign resembles a rooster, yet customers say it is clearly something much ruder.

One customer said: ‘I was queueing up with my two young sons when I looked at the logo and realised what it represents.

‘It is not the sort of thing that should be on display around children.’

Another customer said: ‘The food was finger licking good but when I saw the logo I was a bit shocked.

‘It’s not really what you want to think about when you’re tucking into your meal.

‘I was a little shocked but I would still come back for seconds.’

The Dirty Bird company, based in Cardiff, UK, has been selling fried chicken out of their catering van at food festivals and events for the past few months.

The food company also has giant posters telling customers to ‘Touch My Thigh’ and ‘Touch My Breast’.

We suspect they know exactly what they’re insinuating…

Dirty Bird said: ‘The identity is based on the lowercase initials ‘d’ and ‘b’ of Dirty Bird. The loops forming the wings, then linked together at the top to form the shape of a rooster. To some, it could look phallic, but that wasn’t the intention when we started the design process.’

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Comments

One Response to “What does this chicken shop’s logo look like?”
  1. patrickwong says:

    I really dont know what to say . Its obvious the logo is right as you have describe it but i think its not so right to display it especially in front of children. Just ask any teenage girl and they will give you the answer with a shocking face. I think you already know the answer. Maybe do something to the logo to make it looks more like a fried chicken. Anyway I was also shocked when I first saw your logo and I will not want to share it with any of my female friends. Good luck to your business my frind.

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