Is Heineken interactive ad as good as their beer?

Sponsored by Heineken This is not your normal beer advert…actually, it’s not your normal advert period. Is the new Skyfall interactive advert as good as Heineken’s beer? Vidéo virale par ebuzzing Usually, I would steer clear of any interactive internet based application. I see kids and adults with their heads tilted downwards towards their iPhone, … [Read the full story]

App to track sleep quality

A new app that aims to improve both the quantity and quality of sleep uses brainwaves to track the amount of time spent in different stages of sleep. Called Sleep Manager, the app synchronizes with a headset that measures brain activity, eye movement and other signals in light, deep and REM (rapid eye movement) sleep. … [Read the full story]